The Key to Future SEO Success is in your Relationships
By now most Webmasters know that the key to great SEO is great content. However if you take things one step further, you realize that you have to earn visibility for that content, which takes great SEO, which can only happen when you have great conte...
Why Secure HTTPS Websites are Better for SEO (and Making the Switch)
Back in August Google made the surprise announcement that secure websites would get a boost in rankings. While secure sites, or https sites, were necessary for some companies that held confidential information—banks, lawyers, education organization...
What Is Semantic Search and Why Does It Matter for SEO?
Semantic search and semantic SEO is a term that has been swirling around the industry over the last year, but in 2015 it’s going to need to be something at the forefront of a small business’s SEO strategy. Plain and simple, while it might have be...
Joomla vs. WordPress vs. Drupal for SEO
Your CMS, or content management system, has a lot to do with your SEO. Which system you choose to work with will determine what types of SEO practices are built into the system and happening automatically, which SEO aspects will need your attention, ...
An Overview of Google Algorithm Updates: Part II Google Penguin
Google Penguin is considered one of the two most significant Google algorithm updates, the other being Google Panda. We published Part I of this series last week explaining that Google Panda updates focus on eliminating websites with poor content fro...
An Overview of Google Algorithm Updates: Part I Google Panda
Understanding the Google Panda algorithm update is something that many beginners miss, but even advanced Webmasters sometimes don’t fully understand what it means. The truth is that, while all updates might have funny animal names, algorithm update...
Mobile SEO Tips to Get Any Small Business Started
It’s no secret that a mobile strategy is becoming a necessity for small businesses of all types and sizes. More and more people are beginning to search the web on their mobile devices, and with the introduction of Apple Pay and the new iPhone updat...
SEO Priorities: When Should SEO Come before Your PPC efforts?
For most companies, a PPC strategy comes before an SEO one because it seems easier and faster (and in some cases it is). However, it’s important to understand how PPC and SEO mesh together when you first get starting with online marketing so that y...
How Your Website’s Architecture Can Seriously Affect Your SEO
Your website’s architecture has always been an important aspect of online success, but many Webmasters push this aside once new tactics or Google features are advertised. The truth, however, is that your site’s architecture is something you shoul...
The 8 Most Common SEO Mistakes Webmasters Still Make
One of the reasons Webmasters focus so much on SEO is because it’s so easy to make mistakes. It can be hard to keep up with changing best practices, so you have to be on top of the news in order to avoid some of the most common slipups. Unfortunate...