6 2016 Questions to Ask Your SEO Agency This New Year
When it comes to hiring an SEO agency to help you with your organic rankings and overall customer experience, you have to make sure you’re asking the right questions, which you can learn more about here. But what if you’re already working with an...
UX vs. CX: Why They’re Not Interchangeable for Successful Companies
User experience (UX) and customer experience (CX) have been two terms thrown around the marketing world for quite some time, but as UX becomes more and more important as digital grows, the lines between the two terms seem to have become blurred over ...
10 Unexpected Holiday Shopping Statistics [Infographic]
It may not make things easy, but every shopping season is going to be different because the way people shop and new features available for online shoppers become available. You may have a plan and a strategy set in place for years past, but it’s i...
7 Analytics Tools to Use Alongside Google Analytics
A big part of SEO success is being able to read and interpret SEO data, and for most companies this data comes from Google Analytics. While Google Analytics is by far the most robust and popular tool out there to gather and review metrics from Google...
2015 Year in Review: Major Changes and News We Saw in the SEO Industry
It’s always a good idea to take a quick look back at what happened in the search industry over the course of one year. 2015 did not disappoint and was full of new features, best practices, and of course algorithm updates. Take a look at the year in...
6 Remarketing Reminders and SEO Best Practices
We see remarketing all the time, but particularly around the holidays. While the idea has always remained the same—follow users search history to offer relevant ads to a target audience—best practices have changed. As mobile becomes crucial to th...
Unpacking the Facebook Authorship Feature for Bloggers and Webmasters
Every once in a while a feature completely flies past your radar because you’re so busy with all of the other search news happening at any given moment. For me, that was Facebook authorship, and it apparently happened back in June. Although it has ...
2015 Holiday Marketing Trends to Help Improve Your SEO [Infographic]
When it comes to SEO, following trends in your industry is crucial. You have to always be ready to act on the latest changes in searcher behavior, so even if you feel you have a solid SEO strategy in place for the holidays from years past your work i...
Star Wars Marketing Edition: The Dark Side of SEO
Most business owners, SEO experience or not, have heard the term black hat tactics. Black hat tactics are essentially tricks that Webmasters try to play on Google bots in order to improve their rankings. For example, a Webmaster might put keywords al...
11 Google Tools You Didn’t Know Existed
In addition to all of the mainstream tools and features that Google is known for, there are actually a lot of tools that you likely did not even know existed. There are so many good tools that it would be overwhelming to address them all in this post...