Keyword Prominence

Prominence is how close to the start of the area that the keyword appears. In general, a keyword that appears closer to the top of the page or area will be more relevant. However, sometimes it helps to have a keyword in the middle of an area, or even toward the end of the area.

Prominence plays a major role in directories. Having the keyword at the beginning of the site description or site title will make a large difference in your ranking.