When you write a piece of quality content your blog doesn’t have to be the only place that people can find that content. You always have to worry about duplicate content on the web, but that doesn’t mean that making the most of your distribution options is going to get you penalized. In fact, if you know how to distribute content properly it can help you earn visibility for your brand and get more targeted eyes on the content you worked so hard to create. This will sometimes take a little bit of extra work because there will be some editing and emailing involved, but I think you’ll find it’s worth it in the end.
Top 10 Places to Distribute Quality Content
It’s true that your business should only be publishing quality content, but we can’t ignore the fact that some content is better than other content. It’s true that everything you publish can be quality, while only a few pieces of content are real homeruns. In other words, distributing your content is great, but you do want to make sure you pick and choose what you really put out there. In the case of content, focus on those “home runs,” or the content that you read and it really hits you as something special. You’ll know it when you see it.
Below lists 10 places (not counting your must-have company blog) where you can contribute your highest quality content:
Earned Content Distribution
- Syndicate your content. This refers to offering your blog URL to RSS feeds and then seeing if any website picks up the content. You will get credit for the content, so it’s a great way to get your content and your brand name out there.
- Use document-sharing sites. These are websites that allow anyone to share content, particularly e-books. Scribd, ISSUE, and Docstock are a few great options with lots of readers and options for how and when you want to share content.
- Use SlideShare. SlideShare boasts having 70 million visitors each year and being one of the top 100 most-visited websites in the world. Alter your content to make it a SlideShare presentation (either through PowerPoint or manually) and upload. You don’t have to change any of your actual content; it’s just the format you’re changing.
- Use video. This one takes a little bit more work, but if you have a piece of quality content it is not out of the question to create a video about that content. Reiterate what was said or go through a tutorial for video, upload to YouTube and you’re done.
- BizSugar and blogging communities. This is a great place to share your content amongst a targeted audience. It may not bring you as much traffic as some of the other options, but it’s so easy to do and it definitely doesn’t hurt.
- Any social networking website. This is an obvious one but it has to be mentioned—distribute content on all of your social media sites. LinkedIn even has a new publisher option, which you can learn more about here.
Paid Content Distribution
- Use a distribution company. There are several distribution companies you can work with who will help you distribute content (sometimes to the places mentioned above). Some major companies include Outbrain (my favorite) and OneSpot.
- Retargeting and paid search. This is really more of a way to advertise your content than distribute it, but it’s worth mentioning nonetheless. If you have something great, consider paying a little extra to it out there.
Is there anywhere else you would distribute quality content? How do you know what content you should distribute where and when? Let us know your thoughts in the comment section below.