It may not make things easy, but every shopping season is going to be different because the way people shop and new features available for online shoppers become available. You may have a plan and a strategy set in place for years past, but it’s incredibly important to keep an eye on the latest statistics. These statistics will help give you a better idea of where you should put your focus—PPC, content marketing, email marketing, etc. Of course your company and your specific audience will still be your most important factor, but statistics help (if nothing else, holiday season stats are some of the most interesting).
Channel Advisor created a great infographic through a variety of surveys that not only shows statistics about this holiday season, but also pulls out some of the most interesting and most useable to make sure you’re prepared. Check out their findings below and then let us know what you think of the results and how they affect your strategy this holiday season in the comment section below.