If you’ve already done all of the obvious things you can do to improve conversions rates—A/B test new designs, CTAs on each page, readable font, optimized landing pages, and more—that doesn’t necessarily mean your rates are where you want them to be. It takes time to improve your conversion rates, but what many businesses forget to do is go beyond the basics. Taking a “this is all I can do” attitude is only going to keep you stagnant, so it’s important to try some of the smaller and more creative ways to improve conversion rates. They’re out there, and they don’t take too long to implement.
5 Small Actions You Can Take to Help Improve Your Conversions Rates
Below are a few more things you can do to help improve your conversion rates. Extra tip: I recommend trying one or two first as opposed to all at once so that you can identify what is working and what isn’t easier and faster.
Reduce Your Number of Options for a Product
Offering too many options can be overwhelming and cause visitors to navigate off of your page to think about what they really want. If you offer just two or three choices, it’s easier to make a decision. Although visitors may think that they want a plethora of options, it’s best to use your top sellers and only make those available to avoid forcing your visitors into too many decisions.
Cut Down Your Privacy Policy
It may sound like a bad idea at first, but a long privacy policy can scare people away in certain industries and when it comes to certain purchases. Oftentimes companies can cut down their privacy policy not by eliminating any privacy rules or cutting anything out, but by re-wording or re-structuring. If you can use bullet points and cut out all of the “fluff,” you’ll seem much more approachable and your conversion rates can then increase.
Extra: It’s also a good idea to utilize security badges on not only your homepage, but your landing pages as well. Showing that you have security measures in place can help you show credibility, which you can learn more about here.
Utilize “Action Captions” on Your images
Companies oftentimes forget that image captions are important for SEO in the first place, but they can also be incredibly important for conversion rates (especially if you’re an e-commerce company). Use captions to tell visitors what they should do when they click or scroll over an image. Can they choose a color right then and there? Should they check out the reviews on your page? Can you remind them of your live chat option? The more opportunity to include CTAs or “action captions” the better, so take advantage.
Don’t Over-Link
This works very similarly to the first point about cutting down options. Putting too many links on a page gives visitors a lot of options, and oftentimes it’s tough to make a purchasing decision if you know there is another link to click that may offer something new. Before you know it, visitors are deep into your website and click away because they’ve lost their place or their train of thought. Try and stick to just one or two links on your pages that are complimentary.
Extra: You may even want to consider removing a search bar altogether because this opens up endless possibilities even more so than links. This can be frustrating to some visitors, however, so use this option with caution. This is a more extreme tactic, so try and run some tests first.
Get Started with Live Chat
Live Chat can help conversions because it allows people to ask their questions without navigation off of a conversion page. It’s quick and easy, and according to Econsultancy, live chat has the highest satisfaction levels for any customer service channel, with 73% compared with 61% for email and 44% for phone. So as you can see, it’s a win-win all around—you get to keep customers on the page and help them convert by answering questions, and visitors get a great customer service experience that they really like.
Are there any small improvements that you’ve made that have helped increase your conversion rates? Let us know what has worked (or hasn’t worked) for you in the comment section below.