We all know that video is engaging and a great way to spice up a company blog, but it’s also a great way to learn about new and confusing topics. They get information across more easily than a piece of text and they can help explain complex situations by writing examples out and explaining them on the spot, using props, bringing in other experts, etc. For this reason, it is incredibly important that a company is producing video and creating a YouTube channel, which you can learn more about here.
But whether your business has its own YouTube channel or not, there is no denying that many SEO channels out there are doing a great job of teaching us about different topics and subjects. Just as with blogs, it’s important to know which SEO channels are out there for you to watch to stay up-to-date on the latest topics and news. Below are some of the classic YouTube channels not to miss (the first 3), along with several (the last 3) you may not be too familiar with that are putting our great content for beginners and experts alike.
You’re probably following the Google blog already, but their YouTube channel actually features a lot of cool videos that don’t make it onto the blog. Obviously Google has access to interviews with founders and experts in every industry and they have a team putting together high quality videos, so some of the interviews you’ll see here you can’t miss.
This is definitely a channel full of the latest news as opposed to current lessons or answering your current questions, but staying up on the news can help you make sure you’re not missing any potential opportunities.
Moz is great because this is where you can find their Whiteboard Friday posts. Whiteboard Friday has been a long running series with the company because it helps explain more complex topics by writing down information and showing examples as the presenter (usually expert Rand Fishkin) explains each topic. Aside from just that series, however, the channel also produces others including The Moz Daily Fix and Moz Presentations. It’s incredibly easy to navigate your way around this channel and they’re publishing regularly, so there’s something for everyone.
HubSpot has always been my number one spot for content because they have so many different blogs and knowledge in so many different areas, and YouTube is no different. They upload new videos just about everyday and feature a cool series called Customer Success Stories. This is something you don’t see with every channel, and it’s an excellent way to show what other businesses are going through and essentially create video reviews. It’s something you can relate to, so that makes their channel unique and a great place to learn.
Gary is known for his videos. He puts a lot of time into creating videos that make sense but are still entertaining to watch because he’s so animated and, above all else, passionate. He has more subscribers than most of the channels on this list, and he also post videos just about everyday. So what makes him so special? Gary is a New York Times and Wall Street Journal Best-Selling author as well as an entrepreneur, so he is consistently the keynote speaker at SEO conferences and seminars. He’s great at offering long form videos as well as quick pieces of advice, so he’s one not to miss.
Content Marketing Institute is not only a great company and a great blog, but it’s also a part of a larger group that hosts conferences around the world. In other words, they’re never short of content or experts. I like this channel because it focuses on content marketing so you know exactly what to expect and where to go when you have specific content questions. The videos are always well done and frequent, so it’s a great channel overall.
Last but not least, Marketo is your typical company with a better-than-average YouTube channel. They aren’t offering anything cutting edge or covering subjects you’ve never heard of (like Vaynerchuk above often does), but they are producing videos that are well done and easy to understand. If you’re a beginner and want to subscribe to something that keeps their topics more educational than entertaining, this is a great option for you.
Of course, there are many, many more channels out there covering SEO and putting out some great video content (Google AdWords, Developers, Search Engine Land, and more). The channels above are just channels that we tend to follow and watch most often, but let us know what channels you like best and why in the comment section below.