As more and more companies’ ramp up their online marketing efforts and more and more consumers turn to the Internet to make purchases (or well, for just about anything), the statistics are only getting more interesting. Below lists some of the latest statistics gathered as we head into the end of 2015. See how your numbers stack up, what this could mean for 2016 and how you can prepare, and use the numbers below to help show your team why every aspect of online marketing is only getting more crucial:
Local SEO Statistics
- “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/ tablet did the same.” –Google
- “88% of consumers trust online reviews as much as personal recommendations.” –BrightLocal
- “Local ads will account for 58% of national mobile ad spending by 2016” –WebDAM
- “18% of local mobile searches lead to a sale within one day.” –reported on by Search Engine Land
- By 2018, mobile video will represent 69% of all mobile traffic, which is an increase from 53% in 2013.” –Forbes
- Mobile phones have the highest conversion rate compared to other devices. Nearly all (96%) of PC owners conduct local searches, and 79% of mobile phone owners and 81 percent of tablet owners used those devices for local searches.” – reported by Search Engine Land via comScore.
- “Local mobile searches (85.9 billion in 2013) are projected to exceed desktop searches (84 billion) for the first time in 2015.” –eMarketer
- “Marketers spent $4.4 billion on mobile advertising in the US in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017.” –Heidi Cohen
- “Mobile ads performed 4-5 times better than online ads.” –iMedia Connection
- “Facebook had 4 billion video views on a daily basis, and roughly 75% of those were on mobile devices.” –AdWeek
General Online Marketing Statistics
- “Consumers look at native ads 25% more often than banner ads.” –WebDAM
- YouTube has become the 2nd largest search engine—bigger than Bing, Yahoo, Ask, and AOL combined.” –reported on by Social Media Today.
- “Snapchat said the best-performing shows and ads are those that are shot vertically—ads are viewed to the end nine times more frequently than horizontal ones.” –AdWeek
- “The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words.” –QuickSprout
- “Content marketing generates 3 times as many leads as traditional marketing, but costs 62% less.” –Demand Metric
- “If a post is great than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words.” –QuickSprout
- Marketers who have prioritized blogging are 13X more likely to see positive ROI.” –HubSpot
For a full list of different online marketing statistics ranging from 2010 to the present, I highly recommend checking out this article from HubSpot. In the meantime, do you have any statistics or studies caught your eye recently? Let us know in the comment section below and we’ll add it to the list.