It’s no secret that content is King when it comes to, well, just about everything. User experience, overall quality of a website, credibility, and SEO all benefit from publishing great content. Unfortunately, it can be tough to know what constitutes as “quality” content these days. It has to be unique of course, but in order to really get the full benefit you have to be creative, engaging, relevant, and different than the competition. Diversity and cross-channel promotion is also important to your success, so it’s safe to say that there is a lot of navigation needed to create a strategy that works for you.
Below is a great infographic from Content Marketing Company Brafton that illustrates how to “navigate the many road signs” that point toward what the Google bots as well as what your audience looks for when they think of quality content. If you’ve been looking for an easy way to understand quality content, check out some of the facts and opinions below and then let us know your thoughts in the comment section.