It’s fairly obvious why most people read SEO writers and bloggers when they’re browsing online—SEO is all about online marketing, and therefore this is where you will find most of your information. However, what most companies don’t realize is that there are many SEO authors out there who publish articles and books about SEO offline. For companies looking for a deeper understanding of SEO and for owners who want to learn every tiny aspect of the industry, checking out a book in your library might be your best choice. It’s easier to read a large amount of information because you’re not staring at a computer screen, and it’s often easier to take notes right there on the page. If you have a long commute, a book (even one you download to your Kindle) can be a great way to spend your time.
Search Engine Journal discussed in this article some of the top SEO books to read; however many authors do have specialized books out there that might work well for your company or for a specific problem your company may have. And so, creating a list of some of the top SEO authors to read seemed necessary.
Top SEO Authors to Check Out This Year
Once again, all of the authors below have books out there on SEO that you can read, but do keep in mind that they’re also active online. The more you can familiarize yourself with their work the more resources you’ll have at your fingertips:
Avinash Kaushik,Web Analytics in an Hour a Day.
Kaushik is a great author because things are kept easy and straightforward. Analytics are not the easiest things to master, but this author helps keep complicated and advanced topics sounding basic so that it’s easier to understand. Analytics are such a huge part of SEO, so it’s important to keep up to date on the latest process to keep your strategy moving forward.
Steve Krung, Don’t Make Me Think and Rocket Surgery Made Easy.
This author often attends different ClickZ conferences to help spread his knowledge of the industry. This makes it evident that he is a leader in the industry and is interested in learning from others. He’s published a few books that make for great reads and is very accessible online if you ever want more information.
Paddy Moogan, The Link Building Book and editor of website Distilled.
It’s always great when a prominent online writer decides to publish something offline, and that is just what Moogan did. Check out Distilled first to get a feel for the type of writing Moogan does, and then consider reading the book all about link building (and there is a lot to know!). Link building has changed quite a bit since this book was written so be weary, but the majority of the book is still relevant and can give you learn quite a bit of unique information.
Greg Jarboe, YouTube and Video Marketing: An Hour A Day.
The fact that Jarboe writes about video marketing is cool because he, as you can probably guess, puts out a lot of videos. This makes it easy to read his book and be able to keep up with any updates he has on the subject. He’s been a writer in the industry for a while online, and now that video is becoming more and more important this guy is great.
Rebecca Lieb, The Truth About Search Engine Optimization.
This is another author that frequents different conventions and goes around talking about her publications. Although her book was published a few years ago, many of its teaching still remain the same. You can check out a YouTube interview of Lieb here.
Do you know of any great SEO authors? What book did you find most helpful? What was it about his/her writing style that you enjoyed? Let us know your thoughts in the comments below.