5 Reasons Why Your SEO Shouldn’t Replace a PPC Strategy
Many companies hear pay-per-click (PPC) marketing and the budget obsessed mentality hits. In such an up-and-down economy, every company is trying to cut costs, so the idea of having to pay every time someone clicks onto your website seems less than a...
5 Beginner SEO Tips that Every Blogger Should Know in 2016
Writers are beginning to find more and more jobs in the blogging industry because of SEO. Although blogging has many other advantages—helping to educate consumers, improve a personal brand, increase online visibility, entertainment, etc.—SEO is o...
3 Great Ways To Use Google Tasks for SEO Management
For many companies, Google Tasks is one of those things that seemed to get pushed aside for other new strategies and tips over the years (to be fair, an algorithm update is a little bit more important). However, if you’re looking to manage everythi...
SEO Consideration: Backlinks In the Copy of the Text vs. Links in an Author Bio Box
It’s no secret that earning backlinks and creating a link portfolio isn’t easy. Not only do you have to do your keyword research and figure out where you’re going to link and with what anchor text, but you need to network in order to get those ...
How to Utilize Google Alerts to Improve Your SEO Strategy
The more quality links you have pointing back to your site the better, but that’s unfortunately easier said than done. As more and more new blog and online companies begin to emerge, link building is getting to be more difficult. Everyone wants a g...
Some Cross-Linking SEO Considerations if You Own Multiple Domains
It’s incredibly common for a person or a company to own a few different domains. You might have a few different locations or branches of your company, all with their own website, or you might have a few different domains covering different topics i...
How to Remove Unnecessary Steps in SEO
SEO is complicated enough without all of the “fluff.” There are endless opportunities to help your website rank, but you have to make sure that you’ve really mastered some of the basics before getting into anything too fancy. It’s pretty easy...
Content Marketing Statistics: More Evidence That Content Is King When It Comes to SEO
Content is king—everyone knows that. You want more social shares, put out great content; you want more clicks; put out great content; lower bounce rate, great content; higher rankings and solid link building, great content. As a blogger or editor, ...
5 Ways to Clean Up Your Subscriber List for Better SEO
It’s true that your subscriber list has to do with your email marketing. However, as you hopefully already know, email marketing is a way to not only help you improve conversions, but improve your SEO. The more you can get your company name out the...
How to Use SEO Data to Improve Your Social Strategy
SEO and social media have always been intertwined because they both focus on content and building an audience, but the data you get from SEO can actually help you take things one step further when it comes to your social strategy. Because sometimes a...