07/21/2015 | By: Amanda DiSilvestro

If you’re putting a good amount of time into improving your SEO, you’ll likely want to know if that effort is worth it. Reminding yourself, or management, of the important return on investment SEO efforts present, is much easier when you track th...

07/20/2015 | By: Amanda DiSilvestro

Measuring social media ROI can be incredibly tough because there is no real way to come up with one real number. To make things worse, many small businesses immediately jump to the conclusion that the amount of social shares is equal to your social R...

07/16/2015 | By: Amanda DiSilvestro

Writing with SEO in mind is one of the easiest ways to improve your website’s standing in search results. However, it can be difficult to write using SEO tactics without sounding like a robot, or worse, sounding exceptionally boring. These 10 pract...

07/14/2015 | By: Amanda DiSilvestro

Instead of looking at a ranking report or obsessing over where your pages land for certain terms and queries, you should look at the ROI, or return on investment, of your SEO efforts. It can be tough to place a value on your SEO efforts since it can ...

07/13/2015 | By: Amanda DiSilvestro

Guest blogging may have been a taboo term for a short while, but small business blogs are starting to realize the SEO benefits of guest blogging if done correctly. In other words, if you feature guest writers on your blog that offer relevant, valuabl...

07/08/2015 | By: Amanda DiSilvestro

The cool thing about infographics is that they haven’t changed much over the years. They have become more popular for small businesses and are now one of the top ways to feature content for consumers, but other than the sheer amount of use they are...

07/07/2015 | By: Amanda DiSilvestro

When talking SEO it’s generally assumed that people are referring to search engines in general, but if there had to be one specific search engine to narrow it down to then most would say Google. It’s the most popular search engine in existence ri...

07/06/2015 | By: Amanda DiSilvestro

Have you ever known somebody who just never says “thank you” for anything? What about somebody who says “thank you” in such a way that it’s not even believable that they’re appreciative? That can actually be even more frustrating that not...

07/01/2015 | By: Amanda DiSilvestro

It goes without saying that there are many ways to improve SEO and engagement on social media for your company and brand (just Google even one of those buzzwords and you'll get thousands of results to sift through). One of the more underrated ways to...

06/30/2015 | By: Amanda DiSilvestro

In the first half of 2015 the SEO industry saw many more changes and curveballs than were expected, and it’s not unsafe to assume that the second half will follow suite. Being able to predict what may happen next or anticipate trends is a great way...