11/19/2014 | By: Amanda DiSilvestro

Earlier this week Google officially rolled out Mobile-Friendly labels, or small labels that will show up next to results on a mobile SERP that lets searchers know whether or not that website is optimized for the mobile screen. The idea is that if a r...

11/18/2014 | By: Amanda DiSilvestro

You’ve seen it—those annoying jumbled messages, the pop-ups flashing on your screen, the messages covered in blue underlined words. It’s obvious that no one likes spam. Site managers often use Captcha, those common sense questions or blurred le...

11/17/2014 | By: Amanda DiSilvestro

For a long time blue underlined words in an article meant to stay away. If you saw an articled covered in blue, you would immediately think spam. Unfortunately, many of these “covered in blue” websites offer great information that is being missed...

11/13/2014 | By: Amanda DiSilvestro

Part I of our series this week discussed outreach and Part II discussed monitoring, so reporting is your natural next step to complete a well-rounded earned media plan. Below explains earned media as well as offers a case study to help see how report...

11/12/2014 | By: Amanda DiSilvestro

Yesterday in Part I of this series we talked about the outreach process for earned media, but once you’re successful it’s just as important to monitor your results so that you can stay organized and continue to learn and find even more opportunit...

11/11/2014 | By: Amanda DiSilvestro

You can never quite have too much information on earned media. Earning that visibility for your content is crucial to success in online marketing and this will only continue to become more important in 2015. Things have gotten harder as more and more...

11/10/2014 | By: Amanda DiSilvestro

The goal of Universal Analytics, which is available in Google Analytics, is to help you analyze data from all different mediums—different screen sizes, devices, browsers, how offline and online data intersect, etc. All of these different platforms ...

11/06/2014 | By: Amanda DiSilvestro

Yesterday in Part I of this series I discussed the three major SEO reports within Google Analytics—Queries, Geographical Data, and Landing Pages. When you sign into Google Analytics, these are the three reports that you’ll actually find under the...

11/05/2014 | By: Amanda DiSilvestro

Google Analytics is going to be key to your SEO success, but it can sometimes seem a bit overwhelming, especially if you’re new to the tool. There are many different reports you can run that will then generate a lot of data about your website, and ...

11/04/2014 | By: Amanda DiSilvestro

Page load time is actually a big ranking factor for Google because it has to do with the usability of your website. Users want something that will load quickly, so Google wants to offer those results to readers. It seems easy enough, but many website...