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Alternate Ways of Link Building to Spice Up Your Online Marketing
03/09/2015 |
The term “link building” can be a little bit taboo because focusing on writing quality content should be your main goal (not only for success with Google, but success in other areas as well). However, link building can still be a part of creating...
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Franchise SEO Gurus to Start Following in 2015
03/05/2015 |
Sometimes companies get so caught up in social media strategy and what readers are seeing on the company social accounts that they forget the real meaning of social media and what it has to offer. While having a social strategy for your franchise com...
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Growth Hacking Tips with Morgan Brown
03/04/2015 |
Morgan Brown was the last speaker at the SEJ Summit in Santa Monica last week and he covered one of the buzziest topics in the industry, growth hacking. Brown has 15 years experience growing startup companies, wrote Startup Growth Engines with Sean E...
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#SEJSummit: Content Marketing Tips and Adventures from Marketing Vet Katrina Jefferson
03/03/2015 |
The official title of Jefferson’s presentation at the SEJ Summit last Tuesday was “Adventures in Content Marketing: My Best Successes & Worst Failures.” I found her presentation, while very anecdotal, to actually offer some great tips to im...
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#SEJSummit: Jordan Koene on What You Didn’t Plan for in 2015
03/02/2015 |
Jordan Koene is the Chief Evangelist at Searchmetrics, but he drew on a lot of his experiences spending 5 years at eBay. It’s incredibly important to plan for the upcoming year when it comes to digital marketing, and while most companies think they...
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Google Analytics February Updates: Instant Activation, Query Word Count Dimension, and Trash Can Recovery
02/26/2015 |
Every once and a while Google will quietly add new features and options to Google Analytics and then explain them all at once, which is what just happened this week. Marketers will now see three new Google Analytics features that they can get started...
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How to Optimize Your Yelp Listing for Better SEO
02/24/2015 |
When people think “SEO” they most often think “Google” because Google is controls nearly 68 percent of the search market However, it’s important to remember that SEO can also refer to other search engines such as YouTube, Yahoo, Bing, and t...
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Unique SEO Strategies to Bring Your Company to the Next Level
02/23/2015 |
Once you have a solid SEO strategy in place you can start to look for different and unique ways to improve that strategy. There are actually quite a few options that online marketers have when it comes to SEO that are not quite as talked about in the...
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What to Ask When Interviewing SEO Agencies to Avoid an SEO Tragedy
02/19/2015 |
When hiring an SEO agency, you have to know a thing or two about SEO so that you can navigate around all of the scams out there and you know what questions to ask. Of course, the reason you’re hiring an SEO agency in the first place is probably so ...
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How to Plan Your Content Marketing Strategy for 6 Months
02/18/2015 |
No matter how much planning you do your content strategy is going to change throughout the year, but that doesn’t mean you can’t have somewhat of an idea about where you blog is going in the future. Planning your strategy is a great way to get ah...